Les Mills’ BODY PUMP, BODY COMBAT, and CXWORX, CrossFit and Zumba are popular fitness work-outs and classes recognised by anybody who has set foot in a gym in the last 10-20 years. However, what most people do not realise is that these words are registered trademarks, and the commercial success of these brands are partially due … Continue reading “Trademarks in the Fitness Industry”
August 09,2018